IBM Unica

Through its Unica offerings, IBM provides innovative marketing solutions that turn your passion for marketing into business success. Our comprehensive approach to interactive marketing enables more than 1,500 organizations worldwide to understand what makes their customers tick and leverage that understanding to engage buyers in highly relevant, interactive dialogs across digital, social, and traditional marketing channels.

Research from this company :

Engage Buyers in Highly Relevant, Interactive Dialogues Across Marketing Channels Match the Right Offer to the Right Customer at the Right Time Leverage Web Analytics to Assist in Your Efforts to Engage Customers and Increase Sales Learn CMO's are Handling these Difficult Times World-Class Marketers are 3x More Likely to Track Their Campaign in Real Time Ranking Unica's Business Solutions Rating the Major Players in CRM Multichannel Campaign Management Discover the Trends Around Marketing Technology Adoption in 2011 Engage Your Customers in Meaningful Cross-Channel Dialogues Discover the Leaders of Cross-Channel Campaign Management 11 Key Marketing Trends for 2011 Discover the Concerns and Action Items for Marketers in 2011