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Forrester Consulting Analyzes the Total Economic Impact of Advanced Advertising Analytics


As interactive marketing takes up more of a marketer’s budget, accurate measurement within and across channels becomes paramount. Increasingly, interactive marketers are looking for attribution technology partners to tell them not only whether a campaign was successful, but also how various campaigns — and ad channels — interact with and support or duplicate each other. Read this report to learn how you can benefit from implementing better advertising analytics for your company.

Tags : forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
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Published:  Aug 27, 2010
Length:  27
Type:  White Paper