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Spender Bias: Social media helps companies measure attitudes and predict trends


Discussion of how different social media platforms serve as a predictor for consumer opinion and demand. Practical examples include not only, but Larry Kim's Blog on the Brown/Coakley Senate Race, the Hollywood Stock Exchange, The "Most Awesomest Thing Ever" and Ford Motor Company/Web Analytics Association.

Tags : casual games, consumer trends, social media, internet marketing, game technology, advergaming, interactive marketing, web analytics
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Published:  Sep 20, 2010
Length:  3
Type:  White Paper