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Optimizing the E-Commerce Experience

ATG, Inc.

Well into its second decade of life,e-commerce is growing up. It is no longer an ancillary channel or strategy. Business-to-consumer (B2C) and business-to-business (B2B) companies across a range of industries and sectors are now making e-commerce core to the way they do business. Many are dropping the “e” altogether, as the once-rigid line between online and offline sales becomes permanently blurred.

Learn from industry leaders:

  • How is the power of Web analytics driving increased conversion with content targeting and testing?
  • What ROI can I expect from automated product recommendations?
  • When do consumers prefer Click to Call vs live chat and how does this change by industry?
  • What does the future of e-Commerce hold?

Tags : atg, e-commerce optimization, online business channel, b2b, web analytics, roi, click to call, live chat
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Published:  Oct 07, 2010
Length:  13
Type:  White Paper