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Live Help: The Power of Click to Call and Click to Chat

ATG, Inc.

This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies – when deployed in an integrated fashion – offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments.

This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.

Tags : atg, voice chat, roi, online channel investment, voice-based sales assistance, e-commerce, customer satisfaction
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Published:  Oct 07, 2010
Length:  10
Type:  White Paper