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3 Big Challenges and 1 Easy Answer to Interactive Marketing Success

By: Unica

If you knew more about your customers, wouldn’t you tailor their experience to their unique profile and online behavioral history?  According to industry research, personalized emails using website click stream data produced 3.8 times more revenue as broadcast emails. And, research shows that you can lift website click thru rates by 10-50% with even basic website content targeting. Yet 60% of marketers today are not personalizing their communications beyond a basic salutation. Explore the trio of marketing challenges that stand in the way. Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.

Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen, content management systems
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Published:  Sep 23, 2010
Length:  2
Type:  White Paper