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The Art and Science of Customer Segmentation

TargetMarketing

You’ll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.

Tags : napco, target marketing, customer segmentation, data management/analytics, direct mail/marketing
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Published:  Jun 04, 2010
Length:  6
Type:  White Paper