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Anthem Marketing Solutions Launches Transaction Insight Engine

Anthem Marketing Solutions

Anthem Marketing Solutions, a Chicago-based provider of insight-driven tools to the marketing industry, is pleased to announce the release of its Transaction Insight Engine hosted software tool. Designed to help retailers and other marketers interpret customer-level transaction activity, Transaction Insight Engine focuses on the financial impact of changes in customer behavior over time, and identifies short-term actions to optimize value among specific customer groups.

Tags : data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
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Published:  Jan 25, 2011
Length:  1
Type:  White Paper