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Five Predictive Imperatives for Maximizing Customer Value

IBM Software

Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm
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Published:  Feb 11, 2011
Length:  16
Type:  White Paper