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It's Time To Break Up With Your Custom- Coded WCM

SDL Web Content Management Solutions

It’s hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.

Tags : wcm, web content management, multichannel, sdl, custom code, engagement, content management systems, interactive marketing
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Published:  Jul 26, 2010
Length:  6
Type:  White Paper