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The People Imperative: Engaging Employees to Drive Strategic Business Initiatives

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Many excellent change initiatives never get off the ground, stagnating just when they should be flowering. Why, after an enthusiastic start, do so many major change efforts-a new product rollout, international expansion, a new IT system-founder and organizations return to the pre-change state? It's because companies focus disproportionately on the structure and technical aspects of the initiative itself, and not on showing employees a "truth" that motivates them, at a very basic human level, to invest them in the change.

Tags : change management, organizational change, program management
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Published:  Mar 11, 2011
Length:  5
Type:  White Paper