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The People Imperative: Engaging Employees to Drive Strategic Business Initiatives


Many excellent change initiatives never get off the ground, stagnating just when they should be flowering. Why, after an enthusiastic start, do so many major change efforts-a new product rollout, international expansion, a new IT system-founder and organizations return to the pre-change state? It's because companies focus disproportionately on the structure and technical aspects of the initiative itself, and not on showing employees a "truth" that motivates them, at a very basic human level, to invest them in the change.

Tags : change management, organizational change, program management
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Published:  Mar 11, 2011
Length:  5
Type:  White Paper