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The 21st-century CMO: How digital marketing is driving organization transformation

By: Adobe

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, interactive/pr agencies
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Published:  Mar 14, 2011
Length:  6
Type:  White Paper