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Revenue Performance Management: Re-Engineering the Revenue Cycle

By: Eloqua
Eloqua

This free asset provides a framework for implementing data-driven sales and marketing decisions, and gives a comprehensive overview of the immediate and long-term benefits of RPM strategies. But the report goes a step beyond any other content published on this category in that it also contains real life customer examples of fast-growing organizations that have put RPM into action, makes recommendations for establishing an integrated sales and marketing funnel, and features new analytical models for demonstrating how demand generation and lead management processes systematically drive revenue.

Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
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Published:  Mar 16, 2011
Length:  11
Type:  White Paper