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Lifecycle Marketing and Promotion Challenges in the Mobile Service Provider World

Sixth Sense Media

The costs of churn and attracting new subscribers are skyrocketing. While external players like Apple, Facebook, and Google are sometimes a welcome partner, they are also wedging into the service provider’s space and are taking up more margins of the customers’ spend. Service providers still have the upper hand in the customer care and billing relationship with their subscribers, but few are equipped to fully capitalize on this. This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.

Tags : mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services, subscriber marketing, customer experience/engagement, mobile marketing
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Published:  Apr 14, 2011
Length:  10
Type:  White Paper