RSS feed Get our RSS feed

News by Topic

The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

Adobe Systems, Inc.

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
 Email this page
Published:  May 17, 2011
Length:  5
Type:  White Paper