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Deal Seeking: Online Vs. Offline

Anthem Marketing Solutions

As a follow-up to a 2010 study, Anthem Marketing Solutions found changing patterns in online and offline pricing: Items with prices below $15 were generally cheaper in store, and those priced above $15 were generally cheaper online. This reflects a clear divergence from the Fall 2010 study, which found that items below $50 were often cheaper in-store, where as those above $90 were more commonly priced lower online. Anthem's most recent study still concluded that an item's price tier, category, complexity and usage type actually better predicts which channel will have the lower price.

Tags : online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail
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Published:  Jun 16, 2011
Length:  7
Type:  White Paper