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Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversation and Warm a Cold List


Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?

This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.

Tags : citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program, interactive marketing
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Published:  Jul 08, 2011
Length:  6
Type:  White Paper