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Business Analytics in Retail for Dummies -E-book

IBM Software

Business analytics isn't a new concept, but new technologies are emerging that make it possible for average business users to analyze and understand the data. This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales. In this book, you'll learn how to:

  • Understand the basic concepts of business analytics
  • Dispel business intelligence myths
  • Set up scorecards and dashboards
  • Measure consumer sentiment through social media


Tags : ibm, business analytics, data analytics, customer behavior, business intelligence, dashboard, social media, consumer sentiment
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Published:  Aug 02, 2011
Length:  75
Type:  White Paper