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1:1 Cross-Media Communications and its Integration with 1:1 Business Workflows

XMPie, A Xerox Company

As the graphic communications industry continues to evolve from a print-centric to a communications-centric industry, many service-providers, enterprises, and graphic communications departments are looking to master 1:1 cross-media communications technologies. For the service businesses, this is a critical stepping stone for becoming providers of the non-commodity, higher-value and longer-term services that individualization in marketing and other business disciplines demand. However, such a shift in business focus is not trivial. The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.

Tags : xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
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Published:  Aug 03, 2011
Length:  14
Type:  White Paper