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The True Value of Social Business

Focus CRM

Are you confused about how to determine the true value of social business initiatives? That’s not surprising given the various misconceptions circulating about ROI. Results such as influence, engagement, impact or customer satisfaction are not values but benefits.

If you want to gain the green light on your social initiatives, then you must discuss the value with your executive team in monetary terms. This paper will tell you what you need to know, and explain the benefits of social business including:

  • Extended influence with prospects and customers
  • Improved branding
  • Improved customer service
  • Heightened customer loyalty
  • Better insight into customers
Download The True Value of Social Business now!

Tags : focus crm, social business, customer relationship management, social business strategy, social crm, social media customer service, social media marketing
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Published:  Aug 04, 2011
Length:  16
Type:  White Paper