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11 Key Marketing Trends for 2011

IBM Unica

Marketers are always looking for ways to turn more marketing possibilities into better marketing results. Unica's 2011 marketing survey reveals key trends for the year, including taking more advantage of inbound interactions, leveraging online behavioral data, improving integration segmentation and targeting, and channel proliferation.

Tags : ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media
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Published:  Sep 08, 2011
Length:  5
Type:  White Paper