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Update Your Scoring Model and Nurture More Strategically


New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.

Tags : silverpop, marketing, behavioral targeting, segmentation, social media, interactive marketing, web analytics, market research
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Published:  Sep 19, 2011
Length:  2
Type:  White Paper