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Multi-concept retailer's smart marketing strategies lead to 142% revenue growth

By: Bronto
Bronto

One Click Ventures is a premier internet retailer, owning and operating nine concept e-stores ranging from fashionable handbags and sunglasses, to reading glasses and travel products.

Before they became a customer of Bronto Software, One Click used an email service provider that lacked the strategic approach to interactive marketing. They typically ran batch and blast sends with poor results.

With Bronto, One Click takes the smart, targeted approach they always wanted to pursue, resulting in dramatic improvements in email revenue.

They employ a number of email strategies that have proven enormously successful:

1. Remailing

2. Triggered emails

3. List cleansing

To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.



Tags : remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce
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Published:  Sep 26, 2011
Length:  2
Type:  Case Study