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Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk

PR Newswire

Marketing departments are being handed the reins to spearhead and drive company-wide social media initiatives - yet there are often few established practices in place to follow to ensure success in the social media realm.

In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects. You'll discover:

  • The value that can be created from engaging with customers in social media venues - and the importance of always "listening" closely
  • How social feedback informed Dell's decision to make the transition from a hardware provider to a provider of services and solutions
  • How IBM's strategy of "listening in" for leads helped it generate $7 million
  • How Zendesk uses Twitter for customer service and support processes

Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
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Published:  Oct 21, 2011
Length:  12
Type:  White Paper