RSS feed Get our RSS feed

News by Topic

Generating Incremental Revenue & Greater Profitability


Marketing executives continue to seek ways to generate incremental revenue from their marketing programs. This case describes how iKnowtion helped a well-known, national retailer by providing insight about key activities that drive profitability, a refined approach to segmentation and a customer development framework that led to millions of dollars in incremental revenue and greater profitability.

Download this case study to learn:
  • How to identify which customers will generate incremental revenue
  • Ways to transform unprofitable campaigns to those which produce double-digit ROI
  • How to ensure your analytic solution can be implemented and operationalized

Tags : crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
 Email this page
Published:  Nov 09, 2011
Length:  4
Type:  Case Study