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Identifying Customer Potential

iKnowtion

In this case study you will find out how iKnowtion helped a highly successful dot-com brand leverage its customer information assets to understand the broad range of customers attracted to its product offering, as well as how to evaluate each customer's future value potential.

Download the case study to learn:

  • Ways to determine who among your customer base is capable of making repeat purchases
  • Methods for estimating the value and future revenue each customer could generate
  • How to determine whether geography would play a role in the products customers purchase

Tags : customer intelligence, crm solutions, customer analytics, value estimation, customer potential, data modeling, marketing analytics, iknowtion
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Published:  Nov 17, 2011
Length:  3
Type:  Case Study