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Automating Marketing Decision Making


In this case study, iKnowtion helped this client improve its call volume forecasting process by building a robust set of key data elements that was used to estimate a set of predictive models. The models provided the client with much needed information as to how various independent factors, such as advertising, seasonality etc. affect call volume in the short and medium term.

Download the case study to find out:

  • How a rapidly growing business could accurately forecast their call volume so they could provide cost-effective customer service using people instead of an automated system
  • Which key dimensions were drivers of call volume
  • Methods for determining call volume up to 90 days in advance

Tags : customer intelligence, predictive modeling, forecasting, call volume, marketing analytics, iknowtion, customer experience/engagement, business intelligence
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Published:  Nov 17, 2011
Length:  3
Type:  Case Study