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CMO Guide to High-Performance Integrated Marketing

By: Aprimo

This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.


  • Provides guidance into targeting, messages, marketing mix, and engagement decisions to increase integration effectiveness
  • Outlines measurement approaches to assess the impact of integrated marketing in complex multi-channel campaigns and improve ROI
  • Addresses the organizational and cultural barriers from silos that inhibit marketing integration

Tags : aprimo, cmo, marketing, integrated marking, marketing tools, business intelligence, market research, data management/analytics
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Published:  Dec 16, 2011
Length:  16
Type:  White Paper