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Austin Canoe & Kayak Introduces Promotional Emails and Increases Revenue

By: Bronto
Bronto

Austin Canoe & Kayak (ACK) believes their success is the result of "unwavering customer service and a dedication to and love of outdoor exploration." This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.

ACK is a premier paddlesports retailer and also features a broad assortment of camping, hiking, climbing, rafting and snorkeling equipment as well as related gear and accessories. Since purchasing the company in 2005, owners (and brothers) Peter and Steve Messana along with Chris Hackerd, have greatly expanded the inventory selection and store locations. ACK currently offers more than 240 models of canoes and kayaks plus over 2,500 accessories on their website and in their 3 store locations.

Tags : bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue, interactive marketing
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Published:  Jan 04, 2012
Length:  2
Type:  White Paper