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Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight

Rainmaker Systems Inc.

Most users expect to be able to download software quickly and easily from "app stores" or similar environments. This new expectation, which originated with B2C buyers, is driving B2B buyers to demand the same for their business purposes. This trend should not be ignored by companies looking to reach the largest population of customers and prospects. The first part of this webinar series will give you insight into how buyers are making software purchases and how you can advance your sales cycle and capitalize on these trends.

This on-demand webinar event will discuss:

  • The opportunity for revenue growth in B2B e-commerce
  • What makes this new channel so powerful
  • What is the B2B e-commerce value proposition

Tags : rainmaker, marketing, b2b, e-commerce, market research, e-commerce solutions, data management/analytics, lead generation & automation
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Published:  Jan 13, 2012
Type:  Webinar