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How SMBs can Fuel Their B2B Marketing and Sales Engines with

By identifying accurate, fresh, complete, and consistent data, marketers can make optimal strategic decisions or tactical investments. This presents a tremendous opportunity for competitive advantage: If your marketing team has superior data relative to your competitors, it will help you outperform your peers tactically and, if used effectively, strategically.

It is clear that marketing professionals at companies of all sizes are under increasing pressure to lower costs, increase leads and lead quality, and provide evidence of business impact. The customer record is emerging as the basis for much of the analysis necessary to improve marketing performance at both strategic and tactical levels 

This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.

Tags :, marketing, b2b marketing, sales, sales engines, data, data implementation, marketing strategies
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Published:  Jan 20, 2012
Length:  15
Type:  White Paper