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Trends and Leaders Driving New Integrated Marketing Strategies

By: Aprimo

Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.

Tags : aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy, content management systems, interactive marketing
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Published:  Jan 31, 2012
Length:  5
Type:  White Paper