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A Realistic Look at Social Media and the Contact Center

Interactive Intelligence

Integrating social media for customer care isn’t really the question for businesses anymore. The bigger question is, “How do we manage it?” Blair Pleasant of COMMfusion LLC and Tim Passios of Interactive Intelligence identify four steps a company can take to address the issues of overseeing a social media initiative, and making it successful both in the contact center and organization-wide.

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Published:  Feb 14, 2012
Length:  12
Type:  White Paper