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The New Customer Service Model in Insurance: Enabled by Unified Insurance Solutions

Interactive Intelligence

The question insurers should be asking is, “How can I best achieve great customer service?” The answer is to unify the communications between an insurer and policyholders — and unify them across the entire business. Do so, and customer retention improves. Cross-selling and up-selling improve. Claims efficiency improves. And market opportunities improve. Read how from insurance and IT industry authority, Mark Breading, SMA partner at SMA Strategy Meets Action.

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Published:  Feb 14, 2012
Length:  14
Type:  White Paper