RSS feed Get our RSS feed

News by Topic

The Promise of Marketing Operations Management: How to Harness Technology for Marketing Success


Media fragmentation, accelerated product life cycles, widespread globalization and growing regulatory constraints are only some of the big challenges on the road to marketing success. Traditional marketing practices - carried out in business unit silos, on desktop productivity tools and without broad context - are just not measuring up. Smart marketers are taking advantage of Internet-based collaborative technologies and analytics to improve the efficiency and effectiveness of their marketing activities. This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in a demanding and dynamic business climate.

Tags : sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
 Email this page
Published:  Feb 29, 2012
Length:  13
Type:  White Paper