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ANA Magazine Thought Leadership Series

By: SAS
SAS

This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable. Learn how Staples used analytics to increase campaign response rates.

Tags : sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
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Published:  Feb 29, 2012
Length:  12
Type:  White Paper