Four steps to a successful Facebook presence

One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.

Leveraging best practices from leading global brands, Going Global in a Social World delves into the unique challenges that community managers face, along with the four critical steps that companies must take to ensure success.

Explore the whitepaper to discover:

• How to handle language and cultural differences within your fan base
• The pros and cons of centralized versus regional page models
• How to take page management beyond Facebook's native structure