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The Three Keys to Improving Facebook Reach and Engagement

Wildfire Interactive

Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.

We analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:

  • The 3 primary factors that determine your EdgeRank for any post
  • The best-performing content types, and how to maximize their results
  • The top 3 things you can do to increase fan engagement
Download your free research report and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores.

Tags : marketing, facebook, engagement, reach, social media, advertising, social media campaigns, interactive marketing
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Published:  Jun 14, 2012
Length:  24
Type:  White Paper