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The Facebook Factor: Quantifying the Impact of a Facebook Fan on Brand Interactions

Wildfire Interactive

Facebook is hot for marketers-96 of the top 100 advertisers use it. But is there a payoff for the brands?

Consider this:

  • BlackBerry Facebook fans are 4X more likely to recommend the brand to friends and family
  • Coca Cola Facebook fans are almost 50% more likely to consider a brand purchase
  • Best Buy Facebook fans are almost 2X as likely to have purchased from the brand in the last 12 months
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.

Tags : facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
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Published:  Jun 14, 2012
Length:  15
Type:  White Paper