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Q1 2012 North America Email Trends and Benchmarks

Epsilon

Epsilon and the Direct Marketing Association's Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks which show a steady increase in open rates over both Q4 2011 and Q1 2011.
 
The report also shows a 23.9% decrease in average volume per client from the previous quarter, which is typical following the holiday email surge in late Q4, but shows an increase from Q1 2011 (21.4%).
 
The quarterly analysis is compiled from 7.1 billion emails sent by Epsilon in January, February and March 2012, across multiple industries and approximately 150 participating clients. The analysis combines data from both of Epsilon's proprietary platforms, DREAM and DREAMmail.


Tags : epsilon, marketing, email marketing, marketing trends, email trends, customer experience/engagement, market research, email marketing services/software
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Published:  Jun 22, 2012
Length:  8
Type:  White Paper