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Infographic - Making Sense of the Social, Mobile, Local (SoLoMo) Landscape

Rocket Fuel

The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence. 

Did you know that people who check-in frequently using a service like Foursquare or Facebook are 23% more likely to consult with friends about buying a new car, and 69% more likely to be influenced by social sharing to listen to new music? 

These, as well as other tasty stats, are available by downloading this infographic today.

About Rocket Fuel
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently named #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media.

Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
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Published:  Jul 03, 2012
Length:  2
Type:  White Paper