RSS feed Get our RSS feed

News by Topic

Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing

By: IBM
IBM

Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report.  Download this report to see how companies are implementing predictive analytics to get these amazing results.

Tags : predictive analytics, target, segment, optimize marketing, marketing, analytics
 Email this page
Published:  Jul 24, 2012
Length:  16
Type:  White Paper