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Successful Fundraising: Using Analytics to Gain Donor Insight

By: IBM
IBM

Join fundraising consultant and author Joshua Birkholz and IBM for an overview of the impact predictive analytics can have on your fundraising programs. We'll explore how this data-based approach can help you:

- Predict who is most likely to give major, planned and sustaining gifts.
- Determine the right delivery channel for each prospect.
- Identify the best time to ask for a donation, and how much to ask for.
- Optimize the frequency of donor contact to maximize contributions.  

Tags : ibm, technology, business, fundraising, analytics, donor
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Published:  Jul 24, 2012
Type:  Webinar