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Get More Bang for your Marketing Bucks with Data Management Platforms


How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 degree approach to audience data management and analysis to get more bang out of your marketing dollar?

Tags : dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance
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Published:  Aug 10, 2012
Length:  20
Type:  White Paper