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Certified Meeting Planners: Reach Global Audiences By Interest, Not Geography

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At the same time, online video is growing. New, video-friendly devices like iPads, smartphones, and even web-enabled televisions are dramatically increasing the hours of video being watched. Most significant is the sharp rise in the amount of time people spend watching information-rich, long-form video programs.

An online video strategy can help conference and event organizers benefit from these twin trends by:

  1. Extending the shelf life of their conferences and events
  2. Reaching global audiences defined by interest, not
  3. geography
  4. Increasing revenues through additional sponsorship opportunities and through pay-per-view access

Moreover, a winning online video strategy creates a virtuous circle that year-over-year strengthens an organizer's ticket sales and sponsorship efforts.


Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
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Published:  Aug 20, 2012
Length:  9
Type:  White Paper