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Reaching The New Consumer: The Multichannel Shopper


The insurance industry is crowded and competitive. As the market evolves, agents and brokers are not necessarily the primary contact for policyholders - insurance marketers must become as focused on direct marketing as they are branding. Today's insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information.
This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:

  • Assess the opportunity for a given product
  • Determine households that are the best targets
  • Develop a cohesive message that resonates across all channels

Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
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Published:  Aug 20, 2012
Length:  8
Type:  White Paper