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Website Globalization: When it Comes to Commerce, Global Means Local


While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes. Among these, the globalization of websites is emerging as both a strategic priority and a technical and logistical challenge.

Download this whitepaper to learn more about:

  • The results of a comprehensive survey to 200 CMO's regarding their biggest web challenges
  • Why US-based CMO's are globalizing their digital web presence like never before
  • How regional specific content is improving site engagement, lead generation, and revenue 

Tags : web presence, website globalization, saas, mobile publishing, digital presence, limelight, global commerce
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Published:  Aug 22, 2012
Length:  11
Type:  White Paper