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Customer Experience Marketing Strategies for Financial Services Providers


Recognizing the Drivers of Growth. Converting and retaining loyal financial services customers aren't easy tasks for retail banks. In today's fluctuating economy, financial institutions continue to battle the ongoing challenges of rising customer demands, growing competition, and new customer contact channels. One solution to bridge the growing gap between banks and customers is through Customer Experience Marketing. To be successful, financial services firms must learn to develop customer-focused strategies that address all market segments, across all channels, and in real time. By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.


Tags : customer experience marketing, cem, crm, crm, customer retention, cei, customer experience index, cem strategy
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Published:  Aug 23, 2012
Length:  9
Type:  White Paper