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Introduction to Integrated Marketing: Lead Nurturing

By: Act-On

Qualified leads are hard to get; you can’t afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren’t ready to buy now. But 80% of those "bad" leads will ultimately go on to buy from you – or from a competitor – within 24 months. What to do? Nurture them until they’re ready to buy.

Tags : lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
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Published:  Aug 28, 2012
Length:  8
Type:  White Paper