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Best Practices for Setting Up a Lead Scoring Program

By: Act-On

Lead scoring works, but getting started can be intimidating. Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.

Tags : lead scoring, best practices, act-on, lead generation, lead generation & automation
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Published:  Aug 28, 2012
Length:  5
Type:  White Paper